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What is personal branding?
What do I want to do with my life? How do I want others to see me? What makes me unique? Personal branding is the process of determining who you are, what you want to accomplish, and how you want to market yourself to others.
We teach the basics of developing your own personal brand, both online and offline. We ll also talk about how to maintain your brand over time and provide additional resources to help create your own personal brand.
But what exactly is personal branding?
Simply put, branding is how you present yourself to others. Everyone already has their own brand identity: the qualities that make them different and unique. The process of personal branding gives you an opportunity to discover, strengthen, and market those qualities.
Why create a personal brand?
While you might believe branding is reserved for celebrities and corporations, the truth is that anyone can benefit from creating their own brand. Whether you re searching for a new job or looking to advance in your current career, personal branding can help you communicate more effectively and stand out in a crowded marketplace. As you work to determine who you are and what you want, you ll learn how to present yourself with greater confidence and clarity.
Most importantly, developing a personal brand allows you to control how you are perceived by others. Whether you re interacting with someone online or in person, a strong personal brand will help you make a memorable and positive impression.
Building your brand
There are several factors you will need to consider as you begin developing your own personal brand. Rather than inventing a false persona, your brand should be an authentic expression of who you are, what you value, and what you want to accomplish.
Taking the time to determine your values, passions, and skills will help you create a personal brand that is both memorable and genuine. You might consider visiting our module on Assessing Yourself if you need additional help determining your skills and values.
Instead of starting from scratch, your brand should be informed by your existing reputation. Think about how your current friends and colleagues would describe you and your personality. You can strengthen and emphasize these qualities as you develop your personal brand.
Your brand will also be determined by the audience you are attempting to reach and influence. Different fields will value certain skills above others. For example, an elementary school teacher might create a very different personal brand than someone working as a sales manager or an engineer. It s all about discovering how best to connect with the people who matter to you and your brand.
Your online brand
As employers begin to rely on social media and online resources for screening and recruiting potential candidates, it s especially important for your brand to have a strong online presence. The more universal your brand, the more likely you are to be recognized by potential employers.
Your offline brand
As you work to develop your online brand, you should also be thinking about how you can promote your brand when meeting people directly. Creating a strong offline brand will help you be more confident and communicate more effectively when making new connections.
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